Many a successful entrepreneur will tell you that their best and most successful ideas came from a need that was not being filled in their lives. This is the reason that The Little Seedling exists. Molly Ging, also known as “The Diaper Lady”, wanted to put her kids in diapers that were not disposable.
Molly, a University of Michigan Graduate in Chemical Engineering, assumed that she would use a cloth diaper service for her children. Why not? That is the way it was done when she was growing up. Both Molly and her little brother were cloth diapered. However while pregnant with her first of two sons, Molly discovered that cloth diaper services were as obsolete as dinosaurs. She had some research to do and fast! So like all Gen X’ers, she turned to Google and online parenting forums for the answers to her questions, beginning the journey that lead to The Little Seedling.
Tree City Diapers started in Molly’s basement as a way to help parents like her gain knowledge and access to cloth diapers without being subjected to hours of online searches, ordering blindly online, and trial and error. Initially by appointment only, Tree City Diapers quickly out grew the basement and in 2006 Tree City Diapers moved to its first retail location on Jackson Road in Ann Arbor. To meet the growing demand, Molly hired the first of many moms: Amy, Kerry and Susan. Molly’s initial idea of parents serving parents as her business model has remained true.
After two years of growth Molly and Tree City Diapers had once again outgrown their business’s home. Since her product lineup had grown from diapers to include strollers, car seats, apparel and other items, she changed the name to The Little Seedling and moved to her current location at 355 Zeeb Road. This larger space came with expanded hours and additional employees, some of whom came from Molly’s moms group and others who began as customers.
Currently, the staff includes three Child Passenger Safety Technicians to help parents choose and use their children’s car seats properly. Molly still does a free Cloth Diapering Workshop the first Saturday ofeach month (Please See our Store Calendar for exact dates and times) and the moms that work at The Little Seedling still bring their children to work with them. We even have a Dad on staff! The Little Seedling now has trial programs for cloth diapers and baby carriers allowing parents the opportunity to change their mind without losing their investment. Molly also continues to give back to the community she loves through programs such as free cloth diapers for WIC recipients and holding multiple food drives through Food Gatherers to reach out to those in need.
Though the business has grown and Molly’s own kids are no longer babies, the original mission is still the driving force of The Little Seedling: Providing families with the products they need and access to the information they are searching for.